Are 360 Videos Worth the Hype?
You have a new building to market and your team wants to potentially invest in a 360 video. While you are weighing the pros and cons, here are a couple of reasons why you should take a leap of faith into the 360 world.
Nowadays it’s getting harder and harder to not only connect with customers but to also keep them engaged. Attract consumers with an intuitive, branded interface and tempt them with an immersive experience. Studies have shown that websites with virtual tours are viewed 5-10 times longer than those without video. By allowing users to navigate freely and roam your virtual space from the comfort of their own home, you’ve already reeled them in. You can find some examples of Shape USA’s work on our 360 video page.
The Statistics Don’t Lie
According to realtor.com, listings with virtual tours have 87% more visitors than those with photos alone. If that doesn’t convince you, keep in mind that 54% of buyers won’t even look at properties that don’t include virtual tours. These statistics are impressive and make a very solid case for the investment.
Adapt to Consumer Trends
The National Association of Realtor’s Research Group noted that millennials make up the largest group of first-time home buyers in the market. These consumers are very comfortable using online platforms for research, with 56% finding their home online prior to purchasing. This target audience is used to having content readily available for consumption and having the option to try a virtual tour during their research phase, is almost a necessity. It’s vital to adjust to consumer trends in the industry, especially when it comes to the largest group of new potential homeowners.
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