Are Renderings Worth the Investment?
According to the National Association of Realtors, 89% of consumers in the process of purchasing a home noted that images were the most useful feature during their research process.
While renderings may seem like an additional expense to account for, the investment certainly pays off. Here’s just a couple of reasons why.
First Impressions Are Everything
People form a first impression in a mere 50 milliseconds. So why not have that first impression be an eye-catching rendering right smack dab in the middle of your website homepage or sales brochure? By having the visuals to support your sales strategy, you’re more likely to draw in potential residents. Human beings are visual creatures and the easier you make it for them to understand exactly what you’re selling, the easier it is for you to get those sales rolling.
Technology is Changing the Way Users Behave
In today’s day and age, consumers are bombarded with marketing messages everywhere they look. It’s no wonder that technology is influencing user behavior and leading to weakened attention spans. While 8 seconds may seem like a decent amount of time, did you know that it takes the average person 8 seconds before getting distracted? That means you have an 8 second window of opportunity to jump on! Grab your audience’s attention with eye catching visuals…before they jump onto your competitor’s website.
Your Sales and Marketing Teams Will Love You
In having high quality photorealistic renderings produced, you will be a god send to your sales and marketing team. They. Will. Love. You. Selling is hard enough, let alone when there is no physical location or images to show for it. This invaluable collateral can be placed in your sales room, used for print ads, strategically leveraged through digital marketing, or even used in billboards. At the end of the day, you’re going to make your job (and theirs) a lot easier.
You Get to Call the Shots
Want to showcase your outside pool amenities during sunset? Done.
Want to highlight a kitchen area with a family preparing dinner? Done and done.
Renderings give you the flexibility to create specific environments, without the hassle of photoshoots. This is especially important if your space hasn’t even been built yet. You can market your location before the first brick has even been laid. The versatility and flexibility of renderings give you control of how you showcase your space. Not to mention, revisions are fairly easy to complete – this wouldn’t be the case if you were working with still photography.
Increase Your Brand Recall
When going through the research phase of apartment or house hunting, users will likely weigh various options. Through that process they’re more likely to remember a stunning rendering, as opposed to a stark description of the space. According to Web Am, 20% is all that people remember from reading text without visuals. Don’t get lost in the research phase – you 100% deserve to be remembered.
Interested in more information regarding renderings? Contact our team! We’d be happy to help answer any of your questions and appreciate the opportunity to collaborate on your next project.